• Creating product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, and forum responses) to articulate the benefits of our products and services.
• Collaborating with marketing and product marketing teammates to support website design and content marketing (blog, social media assets, and more).
• Helping to bring new ideas for design and content creation to the team using your expertise and eye for great design.
• Scoping and creating templates for the Marketing Team to be more efficient in their posting on social media, the blog, email, and other channels.
• Managing other design needs such as presentations, signage, and trade show collateral as needed.
• Supporting new campaigns for marketing product and services of the company.
• Supporting brand promotion campaigns on various social media sites like Facebook, twitter, LinkedIn or Google.
• Monitoring the progress of the campaigns with the help of web analytic tools.
• Answering directly to inquiries that are posted on the sites.
• Continuously creating new content and ideas and establishing the effectiveness of these ideas.
• Working closely with the Sales Team in the company to understand their initiatives and goals and adopt ways to give unanimity of voice on the sites.

Requirements

• BA / BS or equivalent working experience.
• Past experience in digital marketing, product marketing, and / or product management. We will require work samples to apply for this position.
• Excellent written and verbal communication skills -- there is a heavy amount of writing and presenting / selling ideas in this role.
• Proficiency in content management systems. You will be expected to build product pages, optimize the conversion paths on those pages, and use dynamic calls-to-action to create and test buyer stage-specific calls-to-action.