24 September 2005
Meet the A-Team
She is a high-flyer with a career others envy, and a flashy wardrobe that makes clients go weak at the knees.
Meet Alpha Female - the new woman on the block.
The term has been coined to describe elite women aged between 20 and 54 who are leaders of the pack.
People like Kirsty Wark, Natasha Kaplinsky, and Michelle Mone.
For them, dressing to impress is not just fashionable, but a vital management tool.
Now meet three Aberdeen Alphas . . . . . . .
Karen Molloy is founding director of recruitment consultants Thorpe Molloy. "I like to dress smartly, yet still allow my personality to come through. That`s vital to me." "I don`t necessarily go for designer labels, but I tend to shop in little boutiques. Women have much more flexibililty than men when it comes to workwear."
Alison Smith won the Scottish Female Director of the Year award, for her company ActivPayroll, which she set up in 2001. "Most women will say that looking good is a priority, but it is so important in business when you are meeting people and networking all the time."
Beverly Tricker runs her own business, Aberdeen-based public relations company, Tricker PR. "Clothes definitely help to create a sense of confidence....." "It`s important to create a good impression when you are meeting with clients...."
Extracted from Evening Express, Saturday 24th September 2005
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