Marketing & Communications Manager - VR/20881
Thorpe Molloy McCulloch Recruitment is exclusively supporting OPITO with the appointment of a Marketing and Communications Manager on a 12-month contract basis. Located at the Portlethen office this is a unique opportunity to be involved in a variety of high-profile projects allowing for further professional development and the chance to work with a well-respected global brand.
OPITO is a not-for-profit, industry-owned organisation, headquartered in Aberdeen, which works with employers and employee groups to set and monitor industry standards in emergency response, workforce competence and development for the Global Energy industry. Each year, more than 350,000 people are trained to OPITO standards through one of over 200 OPITO approved training providers operating across 45 countries globally.
This role is to support the Director in the execution of OPITO’s strategies, delivery plans and business objectives within the following business areas:
- Marketing and Communications
- Careers and Education
Financial / Budget Accountabilities:
- Responsible for creating, monitoring and implementing appropriate budgets globally.
- Excellent understanding of the media and how it works.
- Ability to create and maintain productive networks with key decision makers.
- Comprehensive understanding of OPITO’s key business drivers from a strategic, operational and commercial perspective.
- Excellent interpersonal, writing and influencing skills.
- Strong team working skills and ability to integrate / work effectively with colleagues within the role’s own business remits and across the organisation.
- Ability to plan projects and prioritise workload to deliver key objectives.
- A self-starter who can generate and sustain business opportunities.
- Strategic thinker and confident decision-maker.
- Ability to manage and motivate a team.
- A proven track record of planning, implementing, delivering and evaluating marketing campaigns.
- Ability to gather, analyse, interpret and report on statistical data relating to the performance of products / services.
- Ability to develop and implement strategies to maximise product / service performance based statistical analysis.
- Flexible and adaptable with the ability to work under pressure, to deadlines and whilst managing a variety of tasks.
- Experience of manipulating databases and CRM systems to identify and pursue business benefits.
- Ability to interact with suppliers, business stakeholders and customers.
Operational (Including Technical):
Main functions may include some or all of the following:
- Identifying marketing / communication opportunities, strengthening the brand and engaging with targeting stakeholder groups.
- Developing and managing project plans and relevant stakeholder engagement to ensure the schedule of Careers and Education activity is successfully delivered.
- Creating effective partnerships with relevant stakeholders to ensure information on careers in energy is shared with careers and education authorities.
- Developing and delivering industry awareness events across the UK in line with the schedule for Careers and Education.
- Engaging and working closely with the Director of External Affairs to ensure external communications / media is delivered consistently across the global business.
- Managing and implementing the strategic external communications strategy and managing all internal and external communications.
- Providing regional activity information to support business reporting and to fulfil the requirements of internal communications.
- Identifying and implementing marketing campaigns, in line with business activity.
- Managing the development of content marketing.
- Analysing results of the overall effectiveness of programmes, providing key learning and recommendations for future implementation.
- Maximising, managing and developing the digital marketing strategy including social media.
- Coordinating development, distribution and implementation of collateral.
- Managing the implementation and development of corporate branding within the organisation.
- Managing a range of global budgets.
- Managing the maintenance and development of the CRM system.
- Managing and developing the Marketing and Communications Team.
- Undertaking special projects as appropriate and fulfils other duties as may reasonably be required by the company, in line with the incumbent’s skills, knowledge, abilities and personal development opportunities.
- Gathering, analysing, interpreting and reporting on statistical data relating to the performance of marketing campaigns.
- Occasional travel out with the UK office (and overseas where required).
- General business support duties.
- Undertaking special projects and fulfilling other duties as may reasonably be required by the company in line with the incumbent’s skills, knowledge, abilities and personal development opportunities.
Qualification, Experience, and Attributes (Objectively required to undertake the role):
- Degree or equivalent in marketing and / or communications essential.
- Qualification or relevant experience in business development an advantage.
- Certificate in Marketing / PR (CIM or CIPR) qualification an advantage.
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